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Stand out on Google with a free Business Profile

Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area. Personalise your profile with photos, offers, posts, and more.

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  • Blue circle icon with a price tag

    Free

    Create a Business Profile at no cost

  • Icon Easy to manage

    Easy

    Manage your profile from Search and Maps

  • Gear cicle icon with green background.

    Personalised

    Add hours, photos, posts and more

Take charge of your first impression

Highlight essential info and show what makes your business unique, right on your Business Profile.

Add essential info
Add information like your phone number, operating hours, and health and safety measures, so customers know what to expect.

Easily connect with customers

Update customers with the latest via posts, offers, direct messaging, and more.

Create posts, offers, and events
Add posts to your Business Profile to promote special offers, events, and updates to keep customers in the loop.

Show what you offer, from menu dishes to services.

Whether you’re a restaurant, store, or service provider, your profile helps customers do business with you easily and directly with menus, quotes, and more.

  • Image of a Business Profile in a mobile device popping out the buttons for order pickup and order delivery

    Accept food orders and more

    Take orders for delivery and pickup and let customers make reservations. Even add your menu, so people can discover your best dishes.

  • Image of a Business Profile on a Mobile device with a list of products

    List your products

    Show what’s in your store, so customers know what you sell as soon as they find you online.

  • Image of a business Profile on a mobile device view, popping out the request a quote button

    Offer your services

    Show a list of your business services and provide online quotes, so customers get the info they need to choose you.

Know how customers find your business

Discover what keywords people search to find you, and get insights on calls, reviews, bookings, and more to understand how your business connects with customers.

Image of a Business profile mobile device view with the Business Profile Performance tab showing All interactions graphics according to business period

Show the best of your business

Reach more customers in three simple steps, with your free Business Profile.

  • one

    Claim

    Create a Business Profile, or manage an existing profile on Search and Maps

  • two

    Personalise

    Add hours, photos, and other details and get discovered by customers near you

  • three

    Manage

    Share updates, respond to reviews, and connect with customers on Google

Your questions, answered

Is a Business Profile on Google free?

Yes, it‘s free to create your Business Profile on Google. Create your profile at no cost, and you can manage your business from Google Search and Maps to start reaching more customers.

My business doesn’t have a storefront. Can I still have a Business Profile?

Yes, you can have a profile if your business doesn’t have a physical address as long as you make in-person contact with customers. You can also have a profile if you’re a hybrid business that serves customers at your business address and visits or delivers directly to customers. You may also have a profile if you’re a service-area business that visits or delivers to customers directly, but doesn’t serve customers at its business address, like a plumber or cleaning service.

Learn how to claim and verify your profile if you’re a service-area business

Do I need to download an app to create and manage my profile?

You can use the Google Maps app to manage your Business Profile on your mobile device. On your desktop, you can manage directly from Google Search in the browser.

Learn more about updating your profile from Search and Maps